July 22, 2009

Rest in Peace Gidget

Taco Bell ad star Gidget the Chihuahua dies at 15

By ROBERT JABLON (AP) – 2 hours ago

LOS ANGELES — Handlers say Gidget the Chihuahua, whose Taco Bell commercials made her a star, has died. She was 15. The owner of Studio Animal Services in Castaic says Gidget suffered a massive stroke late Tuesday at her trainer's home in Santa Clarita and had to be euthanized.

Gidget was the sassy mascot in Taco Bell commercials from 1997 to 2000. While other dogs had bit parts, it was her bug-eyed, big-eared face that is seen pronouncing, in a dubbed male voice, "Yo quiero Taco Bell." The ads made the Taco Bell mascot wildly popular, although they provoked some criticism from activists who felt they used Mexican stereotypes.

Gidget also had a role in the movie "Legally Blonde 2."

Copyright © 2009 The Associated Press. All rights reserved.


  1. Jeepers, I thought this was going to be about Sally Field! Now I'm relieved, but sad about the dog.

  2. Mingle Mingle

    Hi Shannon!

    How are you doing?
    Beating the heat I hope.

    I really liked the Taco Bell dog commercials, I thought they were funny. Seems like now a days, no matter what you do, some group will find fault with it.


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